TL;DR: Figma vs Framer comes down to what you ship. Figma is the collaborative design platform for apps, design systems and developer handoff, and it has added site publishing in beta. Framer is a website builder with a design canvas, CMS, hosting, SEO and analytics built in. Product and UI teams should standardize on Figma; marketers, freelancers and startups who need a live, fast marketing site without developers will usually get there faster with Framer. Many teams use both.
The Figma vs Framer question used to be simple: Figma for design, Framer for prototypes. In 2026 the lines have blurred. Figma now offers Figma Sites (beta), Figma Make and an MCP server for developers, while Framer has grown into a full website platform with AI agents, a CMS and global hosting. This comparison uses each company’s current pricing pages and feature lists to help you pick the right tool, or the right combination.
Figma vs Framer at a glance
| Figma | Framer | |
|---|---|---|
| Core job | Design, prototyping, design systems, dev handoff | Designing and publishing production websites |
| Free plan | Starter: unlimited drafts, UI kits, limited AI credits | Free: Framer subdomain, 1 GB bandwidth, 500 AI credits to try |
| Entry paid price | Professional Full seat listed at $16/mo | Basic site plan $10/mo (billed yearly) |
| Publishing | Figma Sites (beta, Full seats) | Core feature, with custom domains on paid plans |
| CMS | Not a core focus | 2 collections on Basic, 10 on Pro |
| Developer handoff | Dev Mode, Code Connect, VS Code extension, MCP server | Not needed for sites it hosts |
| Pricing model | Per seat | Per site, plus paid editor seats |
What Figma does best
Figma’s pricing page now lists ten products under one seat model: Figma Design, Figma Make, Figma Draw, Dev Mode, FigJam, Figma Slides, Figma Motion, Figma Specs, Figma Sites and Figma Buzz. A Full seat unlocks all of them.
- Interface and product design: components, auto layout, variables with modes, and advanced prototyping tools on paid plans.
- Design systems: team-wide libraries on Professional; Organization adds publishing resources across teams plus shared libraries and fonts, and Enterprise adds design system theming and APIs.
- Handoff: Dev Mode with annotations, Code Connect and a VS Code extension. Figma lists “Advanced Dev Mode inspection and MCP Server” as a key Professional feature, which matters if your engineers use AI coding tools.
- Collaboration beyond design: FigJam whiteboards and Figma Slides sit in the same workspace.
Figma Sites is the direct answer to Framer, but Figma labels it beta and limits it to Full seats, so treat it as an option to test rather than a replacement for a mature site builder today.
Figma pricing (per seat)
- Starter: free, with 150 AI credits a day up to 500 a month.
- Professional: Full seat $16/mo (3,000 AI credits), Dev seat $12/mo, Collab seat $3/mo, as listed on the pricing page.
- Organization: Full seat $55/mo, billed annually.
- Enterprise: Full seat $90/mo, billed annually.
Figma notes that paid plans let others view and comment without buying extra seats.
What Framer does best
Framer’s pricing page describes plans built around sites rather than seats. You design on a canvas, then publish to Framer’s hosting with SEO, analytics and a CMS already in place.
- Publishing and hosting: paid plans include a custom domain. Framer says Basic sites are served from 20 hosting locations and Pro from more than 300.
- CMS: Basic includes 2 collections and 1,000 items; Pro raises that to 10 collections and 2,500 items, with paid add-ons beyond.
- Marketing tools: built-in SEO, site redirects and staging on Pro, plus A/B testing, funnels and localization as add-ons.
- AI agents: credits power Framer’s agents and AI features: 1,000 a month on Basic and 3,000 on Pro.
Framer pricing (per site, billed yearly)
- Free: $0, Framer domain, 1 GB bandwidth. Framer says it’s ideal for non-commercial use.
- Basic: $10/mo, 30 pages, 50 GB bandwidth.
- Pro: $30/mo, 150 pages, 100 GB bandwidth, staging and branching.
- Enterprise: custom pricing.
- Extra people: additional editors $20/mo, content-only editors $10/mo, viewers free.
Head-to-head: which wins where
| Use case | Better pick | Why |
|---|---|---|
| Mobile or web app UI | Figma | Components, variables and Dev Mode handoff |
| Company design system | Figma | Team libraries, with cross-team publishing on Organization and theming on Enterprise |
| Startup landing page | Framer | Design and publish in one place, with hosting and SEO included |
| Portfolio site | Framer | Basic plan with a custom domain for $10/mo (yearly) |
| Blog or resource hub | Framer | Built-in CMS collections |
| Interactive prototype for user testing | Either | Figma for app flows; Framer when the prototype should be a real site |
Using Figma and Framer together
A common setup is Figma for brand, product UI and the design system, and Framer for the marketing site. Designers set up type scales and color tokens in Figma, then rebuild them as Framer styles for the live site. If you go this route, get the foundations right first: our guides to variable fonts and WCAG color contrast apply to both tools.
Cost scenarios
- Solo freelancer with a portfolio: Framer Basic at $10/mo (yearly) may be all you need; add Figma Starter for free mockups.
- Three-person product team: three Figma Professional Full seats at the listed $16 each is $48/mo before tax; add Collab seats at $3 for PMs who mainly comment.
- Startup marketing site with two editors: Framer Pro at $30/mo plus one additional editor at $20/mo, since the workspace owner is included.
Prices change, and both companies show different figures for monthly versus annual billing, so confirm on the pricing pages before you buy.
The verdict
In the Figma vs Framer debate, Figma is the better design platform and Framer is the better way to put a website on the internet. Choose Figma if you design products, run a design system or hand work off to engineers. Choose Framer if your output is a marketing site, portfolio or landing page and you want hosting, CMS and SEO without developers. If you do both, use both, and keep an eye on Figma Sites as it matures out of beta.
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